SOCIALVIEW: Andrew Wedge and Drew Guyton of Atela.

24 Apr

We got a DOUBLE-view for this week!  Today we talk to Andrew Wedge and Drew Guyton, the brains behind the unreleased fashion label ATELA.  Andrew Wedge also designs for his own fashion label, Andrew Wedge, which he started back in Spring 2008.  Atelle is scheduled to be released next February, and we can’t WAIT to see!! Read on for Andrew and Drew’s People, Places and Things! 

**ANDREW WEDGE**

PEOPLE: DAPHNE GUINNESS

Andrew is mesmerized by Daphne’s uncompromising personal aesthetic and love of fashion.

PLACES: TOKIO 7, NEW YORK CITY, USA

Tokio 7 is an amazing consignment store where you can find incredible pieces from the likes of Haider Ackermann to Alexander McQueen.  While Andrew was living in NYC, he always made a point to frequently visit Tokio 7 to check out their incredible selection.

THINGS: FASHION

Andrew loves how interactive the art form of ‘fashion’ is.  Not only are clients able to wear the art and bring it into their everyday lives, they are also able to translate it to match their own identity.

**DREW GUYTON**

PEOPLE: EIKO ISHIOKA

Costume Designer Eiko Ishioka is not longer with us, but her work still resonates with Drew.  He remembers the first time he watched Bram Stoker’s Dracula: he had no idea what was going on, but he was mesmerized by the costumes.  Drew says he would have loved to have met her and spent time discussing her body of work.

 PLACES: NEW ORLEANS

New Orleans is the one place Drew has been itching to go back to.  As a tourist, you tend to get a pretty narrow view of the city, but when Drew went he got to spend some time with the locals and was taken off the typical beaten path.  Drew recommends heading down to Frenchman Street to check out all the jazz clubs.  (Sounds like a dream!!)

THINGS: GOOGLE

We absolutely LOVED this answer.  Call it an obsession, but Drew is always curious about things and having Google on hand for instant research is incredibly convenient.  With fashion design, one search will lead to another possibility and another, and so on.  It’s endless!

Thank you to Andrew and Drew for talking to us this week!  Stay tuned next week for the next SOCIALVIEW (as well as a huge announcement on May 1!)

Photos courtesy of www.andrewwedge.com, http://www.ineedasociallife.com, www.tokio7.net, www.imdb.com, www.madeinneworleans.com, www.google.com

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